2023! A comprehensive review of 25+ Mid-Autumn Festival gift boxes from ByteDance, Ctrip, Weilai, Guangzhou Metro, etc.!

Another Mid-Autumn Festival is coming, and brands are starting to roll up again! There are endless exquisite mooncake gift box designs, secretly competing to see which brand marketing is better. Let's take a look at which mooncake gift box you prefer?

Mid-Autumn Festival is coming soon!

This year's Mid-Autumn Festival gift boxes are beautiful and fun, but they are also environmentally friendly and practical. It can be seen that each company has put in a lot of effort for this "competition" node. So without further ado, let's take a look at these interesting gift boxes~

1. ByteDance - "Words in Time, Moon with Thoughts" themed gift box

In the ByteDance Mid-Autumn Festival gift box, the upper layer is a set of tea sets, and the lower layer is sweet mooncakes. There is also a QR code on the outer packaging of the gift box, which will jump to the "Identifying Ancient Books" platform (an ancient book digital reading platform jointly launched by ByteDance and Peking University) after scanning. It is really a gift box that can increase knowledge while eating~

The gift box contains: tea set, white tea, moon cakes of various flavors

2. Tencent - "Chang'e Future Sports Field" Gift Box

In addition to mooncakes, Tencent's Mid-Autumn Festival gift box can also be assembled into a fun playground. Use a slingshot to shoot blue and yellow chess pieces (a total of ten), similar to curling. Points competition, speed competition, confrontation competition, reunion with family and friends during the holidays, play however you want~

Gift box contains: customized mooncakes, transparent chess pieces

3. Ctrip - "Moonlight Travels" Gift Box & Charity Aid to Farmers Gift Box

This year, Ctrip produced two gift boxes that combine creativity with charity to help farmers.

The "Moonlight Travels" gift box is based on the story of "Around the World in Eighty Days". As the Mid-Autumn Festival approaches, it will start a fun experience of traveling around the world under the moonlight. I wish everyone a happy Mid-Autumn Festival and hope that they can find their own moon in every journey.

The gift box contains: "80 Days Around the World" board game set, wanderer badge, adventure wooden box, mooncake set, Mid-Autumn Festival greeting card

The charity gift box for farmers is presented by Ctrip's holiday farm. Combining the bright moon and the nostalgia for the countryside, Ctrip blends all the blessings with the ingredients from the countryside to create a natural and simple taste. The gift box carries the wishes of more than 20 Ctrip holiday farms: I wish you to gather together to eat the family pastries and candies, and reunite under the bright moon thousands of miles away.

The gift box contains: reusable environmentally friendly wooden box, moon cakes made from rural ingredients, special tea set

4. 37 Interactive Entertainment - "37 Dreamers" Gift Box & "Huayue Yaji" Cultural and Creative Gift Box

No matter traveling the world with a sword or tilling the land in one place, returning home to reunite with family members is an important ritual engraved in the genes of the Chinese people.

The "37 Dreamers" Mid-Autumn Festival gift box connects dreams with home, encouraging everyone to reunite with their families during the Mid-Autumn Festival, while also being a happy and positive dreamer, breaking through boundaries and bravely fighting and trying!

The gift box contains: Guanzhan fish maw mooncake, magic bag drawstring bag, building block lunch box

The "Flower and Moon Elegant Gathering" gift box is like a romantic autumn date, integrating the creativity of ancient literati gatherings into real life.

The antique gift box is inspired by the ancient jewelry box "zhuanglian", and the flower and moon mirror is inspired by the "Moon Palace Mirror" of the Tang Dynasty; the picture on the folding fan combines Chinese painting and Slender Gold calligraphy; the brushes and rice paper in the Chinese painting experience set are industry support products, and the craftsmanship of these two gifts are both national intangible cultural heritage.

The gift box contains: antique gift box, Chinese painting experience set, poetry and painting folding fan, outdoor atmosphere light, flower and moon mirror

5. Xiaopeng Motors - Pay tribute to tradition, enjoy lanterns and chase lights together

Xiaopeng Motors’ Mid-Autumn Festival gift box combines tradition and fashion, and the hexagonal shape symbolizes good luck and fortune.

The stand-alone rabbit-ear mooncake box is lively and childlike; the camping lantern is in the shape of a palace lantern, representing the Mid-Autumn Festival reverie, wishing for reunion and success, paying tribute to explorers and lighting up the light ahead.

I wish that no matter where we are at this moment, we can sit together, enjoy the lights and the beauty of the moon. The gift box contains: a three-dimensional magnetic folding lantern, a camping light, Tao Tao Ju brand moon cakes (with rabbit ears)

6. Weilai - Launches a variety of gift boxes to meet the needs of different users and scenarios

NIO Life has released four Mid-Autumn Festival gift boxes, namely "Shanhexing·Mid-Autumn Festival Mooncake Gift Box", "Shanhexing·Shanchuan Tea Gift", "NOMI Snow Skin Mooncake Gift Box", and "DIY Handmade Mid-Autumn Festival Gift Box".

The first two are from the "Mountain and River Travel" series of mooncake gift boxes, which are inspired by the "Silk Road Travel Bag" and are designed with landscapes and topography in mind. The two gift boxes contain mooncakes and tea leaves respectively.

《Mountain and River Travel·Mid-Autumn Festival Mooncake Gift Box》

《Mountain and River Travel·Mountain and River Tea Ceremony》

In addition to the mooncakes with bursting "ice cream" fillings in the "NOMI Snow Skin Mooncake Gift Box", the inner box can also play blessings from NOMI (the onboard artificial intelligence system).

"DIY Handmade Mid-Autumn Festival Gift Box" is just as the name suggests, it is a gift box that can be used to DIY mooncakes for children at home. Holidays mean more companionship, and adults and children can spend a warm Mid-Autumn Festival together.

The gift box contains: 14 safe ingredients and tools for making mooncakes

7. Himalaya - Linked with "The Three-Body Problem" IP to launch a "cosmic-level" joint gift box

The ancients looked at the moon and thought of their hometown, while people today walk in space.

Himalaya collaborates with "The Three-Body Problem" to start a space journey and "run towards the happy moon" with you.

The gift box uses a messenger bag instead of the traditional gift box outer packaging. The gift box contains not only physical food, but also spiritual food (Himalaya VIP monthly card). This Mid-Autumn Festival, full of energy~

The gift box contains: messenger bag, tea set, Himalaya VIP monthly card, customized mooncakes

8. Honor - Employee Edition Gift Box & Business Edition Gift Box

The Honor employee version of the "Reunion" themed Mid-Autumn Festival gift box is designed with the brand spirit of "Go Beyond".

The gift box itself is a suitcase that incorporates the brand's Monogram design elements. In addition to the customized Mid-Autumn Festival mooncakes with the Honor Logo, the gift box also contains a one-stop travel package.

The gift box contains: customized Mid-Autumn Festival mooncakes, travel kit (storage bag, luggage belt, passport holder), suitcase

The business version of the gift box adopts warm colors, integrating elements such as the bright moon in the sky and a pair of jade rabbits, which is warm and peaceful. In addition to the customized mooncakes, the gift box also comes with a neck massager to bring comfort and peace of mind.

Gift box contains: neck massager, customized Mid-Autumn Festival moon cake

9. Meizu Mobile Phone - "Send Love to the Moon, Share Love" Gift Box

The mountains and the sea are within reach, and the world is here to share this moment. In addition to the customized mooncakes, the Meizu Mid-Autumn Festival gift box also includes a coffee cup and a kettle.

"Unbounded Mid-Autumn Festival, enjoy a cup of coffee", a cup of passion, to the future together ~

Gift box contains: customized moon cakes, coffee cups, kettle, etc.

10. Magic: The Gathering - Invite you into the romantic and magical fairy tale world of "Eldraine"

Recently, various card games have become more and more popular.

As the world's first collectible card game, Magic: The Gathering launched a creative gift box from the "Eldraine" series during this year's Mid-Autumn Festival.

The gift box itself is a retro film camera. When you put the wing pointer on the transparent record, it will automatically play the theme song composed by the famous singer-songwriter @笛呆子囚牛. The flute, erhu and guzheng are intertwined, and the charm of fairy tales and traditional instruments collide and bloom.

When you open the gift box, you will see six classic card faces on each of the six mooncake boxes. The shape of each box imitates the card pack design of Magic: The Gathering.

The printed design on the mooncake surface is inspired by the mysterious and fantastic Planeswalker logo; the cookies beautifully reproduce the delicate and cute gingerbread man and Magic: The Gathering logo on the card.

Gift box includes: film camera gift box shell, customized mooncakes, gingerbread man cookies

(Note: The Magic: The Gathering Mid-Autumn Festival Gift Box was contributed by Fantasy)

11. Guangzhou Metro x Chengdu Metro - "Happy Months" Gift Box

Guangzhou Metro and Chengdu Metro have teamed up to do something~

In this "A Happy Moon" Mid-Autumn Festival cultural and creative gift box, the boxes for the mooncakes are panda cars and Line 1 and Line 2 cars. The appearance is bamboo color, so cute!

The gift box contains: Tao Tao Ju mooncakes, Q version train, 4 connecting rods (can connect the cars)

12. Xiaoying Technology - "Moonfield Project" themed gift box

During the Mid-Autumn Festival, you should enjoy the moon outdoors with your family and friends.

Xiaoying Technology has prepared a camping bag. In addition to mooncakes of different flavors, there is an extra-large inflatable sofa that does not need to be pumped up. It is about 2 meters long and can be used when running in the wind and just tying the top tightly.

Of course, the gift box itself is also useful. A foldable multi-purpose camping storage box with a wooden cover that can be used as a small table when camping.

The gift box contains: inflatable sofa, foldable multi-purpose camping storage box, stickers, greeting cards, moon cakes of various flavors

13. Bear U Rent - "Energy Planning" Theme Gift Box

The Mid-Autumn Festival gift box of Xiaoxiong U Rent is an "energy plan" that encourages everyone to use fragmented time after work to strengthen their bodies and get rid of fatigue.

The gift box contains an energy rope, an energy water cup, and an energy cap. You can jump and exercise when you have time, replenish water and protect yourself from the sun in a simple way to restore your energy.

The gift box contains: water cup, wireless skipping rope, sun hat

14. Gaoye’s House – “Don’t Tickle the Moon” Gift Box

——The ritual of the Mid-Autumn Festival: a cat’s treasure hunt in space. Both humans and pets are reunited!

Gao Ye’s “Don’t Tickle the Moon” Mid-Autumn Festival gift box is an exclusive Mid-Autumn Festival gift for your pets.

The gift box is "half enough to eat, half enough to play with". In addition to the pet mooncakes with chicken, goat milk, egg yolk and blueberry flavors, there are also giant catnip balls, paper bookmarks with random seeds (randomly grow cat grass waiting to be chewed), and hedgehog-shaped scratchers (which can be fixed in various corners of the house).

The gift box contains: pet mooncakes, giant mint balls, seed paper bookmarks (sunflower/catnip) and nutrient soil, hedgehog-shaped scratchers, Xiao Erhei peripheral stickers, and a simple cat tunnel (the box itself)

15. Midea - "Moon Hair Upward" Gift Box

Midea’s Mid-Autumn Festival gift box focuses on an immersive experience of a reunion night of eating, drinking, playing and having fun - late at night, light a book lamp and read quietly; in the fragmented life, the night light speaker brings a moment of healing, and the planetary aromatherapy brings a pure natural scent.

The gift box contains: storage treasure box, planet aromatherapy, night light speaker, rotating folding book light, moon cake

16. Shengli Group - "Gathering in Yitang, Sharing the Holy World" Theme Gift Box

The Tang Dynasty was the time when the Mid-Autumn Festival first took shape, and it was also the most prosperous dynasty in history. Shengli combines the brand IP image "Circle" with eight historical figures of the Tang Dynasty, and prints them on the packaging boxes of eight mooncakes. Behind the "characters" is a riddle, which adds interest to the gift box.

In addition, elements from the Dunhuang murals, such as flying fairies and green landscapes, are also used on the gift box, handbag and envelope.

The gift box contains: 8 moon cakes, puzzle packaging box, etc.

17. CCE Group——It’s better to go for a ride than to wait for the wind to come!

People who are busy with work all hope to get out of the cycle of exhaustion and stress, even if it's just for a moment of relief and liberation. However, instead of waiting for an opportunity that may come at any time, it's better to start now.

CCE Group gives you a "one-day ride ticket" to encourage you to "go for a ride rather than wait for the wind to come". Bring an inflatable sofa, kite and fan with big words printed on it, and go to the grass to let yourself go, hold on to your vitality and vigor.

The gift box contains: inflatable sofa, boneless kite, fan, "one-day ride ticket"

18. KuaiKuai Network - Game-themed gift box, full of futuristic sense

Kuai Kuai Network’s Mid-Autumn Festival gift box is themed on games and based on the concept of common game rewards. It uses a futuristic, cold and hard metallic color as the packaging style, and is printed with different shapes of the IP image “Kuai Kuai Rabbit”.

At the same time, the gift box adopts the simplest paper box packaging, abandoning the excessive packaging concept and returning the focus to the gift itself.

The gift box contains: Kuai Kuai Rabbit water cup, mountaineering hat, Yuanbao Kuai Kuai Rabbit custom ornaments, moon cakes of various flavors

19. Moody——"Moon in a Cup" Gift Box

Moody's Mid-Autumn Festival gift box not only contains contact lens products, but also wine tasting utensils. This combination is a bit unexpected.

The two Chinese-style Yaoyue cups are azure and bamboo green in appearance. They are made of delicate ceramic material and covered with irregular ice crack glaze, which "collides" with the modern stainless steel ice stones and ice clips - softness vs minimalism, warmth vs modernity.

The wine tasting utensils and the name of the lens, Hush, convey the meaning of "undefined beauty". Coolness is up to you, and beauty is customized. Reject the noise and standards of the outside world, let go of the pressure, and release yourself immediately~

The gift box contains: wine tasting utensils (jade moon-inviting cup, ice wine stone, ice clamp), 4 boxes of HUSH HUSH Cool Series contact lenses

20. Shanghai Mental Health Center (No. 600, Wanping South Road)

This Mid-Autumn Festival, "No. 600 Wanping South Road" has launched a mooncake gift box.

This time, the mooncake uses dopamine color scheme, which is particularly eye-catching. The surface is still printed with "Shanghai Mental Health Center", the English abbreviation "SMHC", and the year of its establishment "1935". In the middle of the mooncake is the hospital emblem.

Since its first launch in 2021, the mooncakes of Shanghai Mental Health Center have not only become "Internet celebrity cakes", but also called "spiritual cakes" by netizens.

Some netizens said: This kind of insane brain circuit color matching is very suitable for me

The main point is to eat a bite of spirit ~

Image source: Internet

21. China Literature Group - Let the protagonists of famous scenes meet you under the moon

There are many memorable classic scenes in Yuewen’s online literature, animation, film and television IP works.

For example: Fan Xian competes in poetry in the court, Klein is resurrected, and Ye Xiulong raises his head and returns...

The inspiration for the design of this Mid-Autumn Festival gift box comes from this. With the help of 3D real-scene technology, the character IP in the classic good story is matched with fresh plants, which means "reading" the poetic scene of Qingshan.

The top ten famous IP characters are randomly dropped, including Fan Xian, Xiao Yan, Klein, Xu Qian'an, Ye Xiu... It is also equipped with a maintenance guide for fresh moss and a moisturizing spray bottle, which is so considerate~

The gift box contains: Yueqingshan desktop ornaments ( moss, simulated osmanthus tree, acrylic moon, rabbit, word card, random IP characters, Qinglong stone), moisturizing spray bottle, Zhiweiguan Chinese cakes (Dingsheng cake, osmanthus cake, mung bean cake, lotus cake, peach cake)

22. Samoyed Cloud Technology Group - "Step on the Moon and Climb the Cloud, AI Creates the Future" Theme Gift Box

The Mid-Autumn AI Technology Gift Box of Samoyed Cloud is themed "Walking on the Moon and Climbing the Clouds, AI Creates the Future". The mascot "Haoye" transforms into "AI Ye" wearing smart glasses and "Space Ye" wearing a space suit. It is worth mentioning that there is an "exclusive moon QR code" on the greeting card, which is a special Mid-Autumn Festival blessing from a "heavyweight" from "Ye Factory"~

The gift box contains: backpack, ton ton cup, colorful smart speaker, smart counting fat burning skipping rope, cheese yolk crisps and AI digital greeting card

23. Demarie - "The Beauty of the Moon" themed gift box

It is the Mid-Autumn Festival again. There is only this moon in the night sky and you are the only one in the world. Demarie carefully matches the Mid-Autumn Festival custom gift "The Beauty of Moon Viewing" and the moon-shaped wireless lamp creates a unique and warm atmosphere for the Mid-Autumn Festival.

The gift box contains: Demary wireless charging moon-shaped atmosphere light, customized mooncake gift box

Demaly Mid-Autumn Festival Gift Box & Demaly DHW Enhanced Essence

24. Small Pot Tea - Song Dynasty Aesthetics, Poetry and Painting in Tea

The gift box of Xiaoguan Tea has a Mid-Autumn blue background with a gold-plated full moon in the middle.

The surface of the gift box is printed with Mi Fu’s cursive script work "Mid-Autumn Poetry". The moon is integrated into the poem, and the poem and the moon shine together, which is very elegant and interesting.

The gift box contains: three classic teas (Da Hong Pao tea, Jin Jun Mei black tea, Tie Guan Yin tea)

25. Qingmu Technology - "Moonlight Leaping" Theme Gift Box

The gift box uses dopamine color matching, and the outer box is shaped like a cloud. The action of opening the gift box implies "waiting for the clouds to clear and the moon to shine"; the reflection of the moon in the center of the gift box represents the "jump" of the heart. Under the bright moon, let dopamine be injected into work and life. May people work happily and live seriously.

Gift box contains: customized moon cakes, incense hangings, wine, etc.

26. Lele’s Gift--"Jade Rabbit Guardian" Gift Box

The creative inspiration for the gift box comes from the Jade Rabbit pounding medicine - there was a legend in ancient times that the Jade Rabbit saw that Chang'e was lonely, so it volunteered to accompany Chang'e in the Guanghan Palace. In order to help Houyi reunite with Chang'e, it pounded the elixir of immortality day and night.

Above the gift box is a three-dimensional illustration of a cute jade rabbit pounding medicine. Shake the handle on the side and the jade rabbit in the illustration will start pounding medicine. The gift box has a large internal space and can be used as a desktop storage after the festival.

The gift box contains: portable coffee cup, espresso liquid, bamboo lantern, moon cake

Note: The pictures in this article are from brand submissions and the Internet

Author: Meihua.com Editorial Department; WeChat public account: Meihua.com (ID: meihuaevent)