What does Amazon A+ content mean? What are its uses?

As for Amazon A+ page, it is the first time for newbies to come into contact with it, so they don’t know what it means. Well, today we will talk about the introduction of Amazon A+ page. Friends who want to know more can continue to read it. I believe that you will understand it after reading it.

What is it used for?

The content function allows brand owners to change the detailed description. Therefore, it can help merchants add more information that needs to be explained, which is equivalent to the meaning of the detail page.

Eligibility Requirements:

1. Store owners who have been approved.

2. As well as emerging brand owners who have participated in specific management programs (such as launchpad and exclusive programs). After approval, you can and can only add + content to the products in the approved catalog. It is relatively easy. You just need to complete what the customer wants to know.

Introduction to the types suitable for creating pages:

1. Expensive products.

2. The best-selling products in the store that can bring you the most profit.

3. Products that need to be promoted.

4. High-tech products.

5. Brand registered products.

6. Products with high return rates or many negative reviews.

Merchants in need must improve this page to gain more opportunities for themselves and increase the probability of customers placing orders.

Profound impact on the page:

1. It will have a profound impact on "conversion". Let's take a look at the aspects of the page that affect performance:

① Turn the description on the page that no one paid attention to before into a golden position to showcase the brand.

②Fully reflect the details and company philosophy!

③After completion, the design will be very beautiful, and the product conversion rate will be more than 40% higher than that of ordinary products! Because the complete content will reduce a lot of questions for customers, so everyone will buy faster.

④You will find that your competitors suddenly start using the + page.

To create A+ content:

After completing the registration, you can create a page according to the steps:

Step 1: Seller->Advertisement->Brand description with pictures and text.

Step 2: Make sure the product you create is released in the category you are applying for protection.

Step 3: Select a template. Here is a special reminder: we believe that the top version picture and product detail pictures are very important, so when choosing a template, we strongly recommend that you consider Templates 2, 3, and 4 as they are more suitable.

Step 4: Add content (pay attention to the matching effect of text and pictures, do not make the picture too large and the text too little) and maintain harmony.

In fact, the so-called Amazon A+ page refers to the product details page. Merchants improve the product details page so that customers can further understand the product and generate orders. If the page allows creation, it is recommended that merchants improve the content creation of this page.