Just ask on WeChat, and you will find that we can’t handle the free traffic!

This article mainly talks about the WeChat Ask function, from the traffic exposure of Ask to the production method, to the drainage method and finally to its monetization method, and explains the WeChat Ask function thoroughly. It is very suitable for brands who want to open up new promotional areas.

Just ask a question on WeChat, and there is currently a huge traffic dividend, which is equivalent to a free traffic entrance.

So recently, regarding WeChat, there are various paid training courses on the market, and I saw that many people paid for them.

Based on this, I would like to talk to you for free about the benefits and opportunities of asking questions on WeChat.

1. Ask a question with over 100 million traffic exposure

Currently, the entrance to Ask is hidden in the Search function of WeChat Discovery. According to the 2023 WeChat Open Class PRO Search team, the monthly active users of WeChat Search reached 800 million in 2022, and the search volume increased by 54% year-on-year.

1. Currently, the Ask and Search functions are on the same page, with high exposure.

2. Through the search results page, you may also have a chance to be displayed by asking a question.

3. It is possible that Ask will be promoted to the Discover page in the future, on the same level as SouSou

4. WeChat also has many display entrances, such as subscription account message lists, take a look and public account article recommendations.

Therefore, if you plan your content well in advance, you will have the opportunity to gain more exposure and a better chance of grabbing search rankings.

2. How to ask a question

Currently, everyone in Ask a Question has the opportunity to answer questions and ask questions, and there is no special limit on the number of words, so ordinary people also have a chance.

1. Choose a field

When you are asked a question, don’t answer it casually. It will not help you in subsequent traffic generation and monetization, so you should choose a vertical field to answer.

For example, if you are in the community business, you should answer questions about the community and private domain. If you are in the home appliance business, you should answer questions about home appliances. If you are in the fitness business, you should answer questions about fitness.

Just ask and you will find classifications of different fields, you can find them directly.

2. Both pictures and text

Although AskThere are no high requirements for the content published, only high-quality content will be recommended and liked by users.

Currently, the limit for asking a question is 500 words, and you can upload videos and pictures, so you should make full use of this.

Write the content on other platforms first, then copy it over. Make it well-organized and with clear paragraphs. You can even supplement the content based on pictures.

3. Batch answer

There aren’t many problems right now, and there aren’t many players.

So take advantage of this time and take time every day to answer at least 5 or 10 questions.

If you don’t have time, you can also use AI, or pay someone to write it for you, such as 2 yuan per answer.

3. How to attract traffic by asking questions

Remember, the core purpose of our asking is to attract traffic, and the purpose of attracting traffic is to conduct transactions.

1. Nickname

The nickname used to ask and answer questions is associated with the official account and video account, so don’t just randomly name your official account or video account.

It has to be attractive or users will know what you do as soon as they see the name.

2. Account

You need to determine the direction of your traffic, whether to increase attention to the official account or the video account.

The identity of the Q&A host can be switched, and fans can directly follow your official account or video account, so you have to think clearly about which account to use for Q&A.

3. Content

We certainly cannot provide direct guidance on the content of the questions and answers.

But we can use soft implantation methods, such as examples, comparisons, inventories, keywords, etc., including some information about the picture, of course not QR codes.

4. Ask questions

In addition to answering other people's questions, we can also ask some questions.

For example, if you are a product developer or a community leader, you can ask who knows how to download or use a certain product.

5. Matrix

If you want to intercept traffic by asking questions, you definitely can’t just use one account.

We just said that we should answer more questions. Similarly, we also need to prepare more accounts.

On the one hand, it allows more questions to be answered, and on the other hand, multiple accounts can provide additional answers to the same question.

4. Ask about future monetization opportunities

Currently, the Ask a Question function of WeChat is still very simple, so our approach is just to attract traffic, but we think we can still look forward to the improvement of the function in the future.

1. Brand Zone

WeChat may cooperate with some brands to conduct some Q&A marketing activities, especially experience-based Q&A, such as how is a certain milk powder, how is a certain home appliance, and qualified answerers can answer and share their experience and be rewarded.

2. Authoritative certification

At present, there is no relevant certification for answerers, only the number of answers and likes. In the future, answerers may also be certified with levels, such as answerers in the field of technology and answerers in the field of beauty. Some questions will also restrict the level and qualifications of the answerers.

3. Answer Reward

In fact, if you ask on WeChat now, you will receive private messages inviting some institutions or big Vs to cooperate in answering questions, and there will be some funding for the activities.

Referring to Toutiao Q&A and Baidu Q&A, I think there should be rewarding questions, especially when cooperating with some brands.

4. Answer the ad

Not long ago, an advertising revenue sharing plan was added to the comment section of the video account. Video account authors who meet the requirements can earn advertising revenue sharing based on the traffic of the videos they publish.

I think there will be such a possibility in the near future for Ask. I have seen some interactive comments on Q&A and there are dozens or hundreds of interactions. Advertising revenue is a good thing for both the platform and the answerer.

But overall, the function of "Ask a Question" is not yet very perfect, there is a huge traffic bonus, and the platform supervision is not very strict.

But there is one thing I want to remind everyone, that is, you still need to exercise restraint when answering questions and not over-engage in traffic diversion or advertising marketing.

If subsequent answers have a reporting function and some answer permission settings, they will easily be reported and the account will be blocked. Everyone should pay attention to this.

Author: Village Chief WeChat Official Account: Shili Village