Douyin sells children's teaching aids, with sales of over 100,000

Can ordinary people do e-commerce? Recently, I discovered a new e-commerce track on Douyin - children's teaching aids. So how can you become popular and earn money? The author of this article gives suggestions from three aspects: reasons, identities and scenarios. Let's take a look!

You can also make money by selling children's educational products on Douyin, and the key is that ordinary people can also participate.

Recently, some friends around me have been working on snacks, home furnishings and other good products, and some people also asked about the children's educational aids track?

Today, the village chief will talk to you briefly about what you need to pay attention to when working in the children's educational supplement track on Douyin.

1. Parents are willing to pay for their children

As long as parents have children, they will understand that parents are willing to spend money for their children's better growth and academic progress.

What parents worry about most is not spending money, but that their children themselves are unwilling to learn.

But regardless of whether the children are willing to learn or not, parents are willing to provide them with a better learning environment and resources.

In addition, the most troublesome problem for parents is that they don’t know how to educate their children.

Most parents are blindly following others when it comes to children's education. They just watch what other parents buy or sign up for and then they get involved.

Therefore, we develop products related to children's educational aids on Douyin and provide parents with relevant solutions. Parents are willing to watch and pay.

2. What identity do you use to shoot?

So when we sell teaching aids on Douyin, what kind of identity should we use to shoot?

1. Parents

From other parents' perspective, talk about how you educate your children, how you choose books for your children, and how you buy stationery for them.

This kind of character setting can more easily gain parents’ trust and reduce their rejection of advertising content.

When shooting this kind of content, you need to take a more life-like perspective.

2. Tutor

Most parents have a natural trust in teachers, so you can also make recommendations on behalf of teachers.

For example, he was once a well-known teacher in a training institution, etc.

3. Parenting Expert

You can show some of your parenting-related honors, and take photos and videos of yourself participating in various activities such as parenting, mother and baby, etc.

Parents don’t care what activities you participate in. They are more concerned about whether you have gained relevant knowledge. Remember that endorsement is important.

It would be even more amazing if you could take a photo with well-known educators in the country.

3. Scenarios for product sales

When selling teaching aids, you cannot just sit there and talk seriously, you must put the students into context.

First: Family education scene , shooting in the child’s study or bedroom, sharing the child using a certain teaching product.

Second: Classroom education scene . The company can set up a classroom scene to simulate classroom education for sharing.

Third: The expert sharing scenario can also be a situation where teachers, experts, masters and parents sit together and share.

There is a team that specifically built a learning product. They found real children doing homework, parents tutoring, etc., and then filmed them in batches.

Fourth: Life education scene , there is a state that looks casual but is very challenging for the person appearing in the scene.

She can be at her parents' house, in the community, in the park, at the shopping mall, in the bedroom, etc., but she needs to share her own parenting experiences and feelings naturally and personally, which is a very difficult state to act out.

4. Matrix Numbers for Hot Sales

However, it is very difficult to create an account that can share things well.

For matrix accounts, scaling up is the only way out, unless the personality of your account is extremely strong.

So for ordinary players, if you want to create a teaching account:

First, you need to be patient enough, as there may be no orders for three or six months.

Because corporate players can quickly test products and content through direct investment, but individuals can only rely on time.

Secondly, you need to spend enough time to understand the benchmark accounts and find the status of parenting.

Good content that can gain the trust of parents and resonate with them can make money, even if it is just one person.

5. Make a good product first

For ordinary people, instead of buying a lot of teaching aids for shooting, it is better to choose one or two products to do well.

For example, the customized pencils and rulers we mentioned earlier can be printed with the child’s name and blessing poems.

There are also stores that only sell children's poems, or sell small certificates for children, etc. Everyone can find a product or a category to try.

Don’t underestimate small products like these, they have sales of over 100,000.

We have previously shared an account where a mother uses miniature kitchen supplies with her children to show them how to wash dishes and cook by themselves.

This type of small kitchenware is also a popular market segment. There is content and demand, and as long as one product is made, sales of over ten thousand can be achieved.

Finally, I would like to emphasize that ordinary young girls are not suitable for selling teaching aids because they do not have a sense of immersion.

I want the type that looks a little older, mature, feminine, like a housewife who looks a little haggard and worried. It is easier to shoot videos and sell goods.

Author: Village Chief

Source: WeChat public account: Shili Village