Shaxian snacks turned into a big hotel? Netizens: I can’t afford it!

This article starts with the minimum consumption in Shaxian snacks’ private rooms, and shows the various measures taken by Shaxian snacks to open up new consumer markets in order to meet new consumer demands. It is recommended for those who want to know more about traditional brands opening up new markets.

Shaxian snacks are one of the three major street snacks in China. When it comes to Shaxian snacks, many people's first impression is that they are economical and down-to-earth. You can eat them for just a few dollars. There is usually no packaging, and the large red and yellow colors on the street are the main purpose of attracting passers-by.

As the saying goes, where there is a world, there is Shaxian snacks. Until recently, Mei Xiaohua saw such a news - a Shaxian snacks flagship store in Beijing was exposed to set a minimum consumption for private rooms, and it was 300 per person. (Shocked, my friend!)

Yes, you read it right! "Shaxian Hotel" is no longer a legend, and Shaxian snacks have been secretly upgraded and transformed.

It is reported that the store on the hot search is called Shaxian Snacks Beijing Flagship Store. It is located at No. 26 Xirongxian Hutong, Xicheng District, Beijing. It was jointly built by the People's Government of Shaxian District, Sanming City and Huifa Food. The store covers an area of ​​about 1,000 square meters and currently has a Dianping score of 3.3.

The storefront revealed online looks like this in bright red, which is quite festive~

Image source: Shared by netizens on Dianping.com

The lobby is in Chinese retro style with lanterns on the roof.

Image source: Shared by netizens on Dianping.com

Smart open kitchen, upgraded food hygiene.

Image source: Shared by netizens on Xiaohongshu

Private dining room available

Image source: Shared by netizens on Dianping.com

There are also functional boxes to suit more family scenes (the background can also change color, giving you a meeting feeling)

Image source: Shared by netizens on Dianping.com

The Chinese tea room is suitable for drinking tea and chatting with friends.

Image source: Shared by netizens on Dianping.com

There are also cultural and creative areas, Chinese snack areas, etc., which integrate catering, cultural and creative industries, social services and new retail.

Image source: Shared by netizens on Dianping.com

The appearance has been upgraded a lot, but the taste and price have been complained about. Some people complained that the portions are small and they are not full at all.

A bowl of beef noodle costs 38 yuan?! Shaxian is no longer the same Shaxian.

In addition, many people complained that the food was served slowly and the service was average.

In order to cater to new consumer demands and open up new consumer markets, we have seen that many brands have taken the high-end route (opening a new high-end product line) or, on the contrary, taken a down-to-earth style (brand downgrade). While arousing topics, it also attracts the attention of new consumers and brings in new brand volume. Long before this hot search, Shaxian also opened "Shaxian Light Food", changing its previous route to a Japanese style of freshness.

In addition to the Beijing flagship store, Shaxian Snacks flagship stores have opened in popular cities such as Xiamen, attracting many fans to check in. I believe that in the near future, the pilot will be extended to more cities.

Image source: Xiaohongshu

In contrast, the restaurant brand Haidilao actually opened a noodle restaurant and took the cost-effective route.

Image source: Shared by netizens on Dianping.com

The menu shows that the price of a bowl of noodles ranges from 15 to 26 yuan, which is quite affordable.

Finally, the question is, what do you think of the upgrade strategy of Shaxian snacks? Will you check in at the Shaxian snacks flagship store?

Author: Meihua.com

Source: WeChat public account "Meihua.com (ID: meihuaevent)"