Can you make money by investing 12 million in a public account in a year?

How should self-media realize cash? The most direct way is to accept advertisements and sell goods. Many people don't understand and think that no matter what they do, they will eventually go the way of advertising and selling goods. However, they never thought that any self-media needs the blessing of income to continue to update. The author of the following article explains to us how to realize cash and how to make money. Let's take a look.

How can you accept advertising?

How can you sell goods?

How can you make money?

You shouldn't share it for free!

This is the content that I see from time to time in the comment section of the official account since I started writing.

To be honest, it’s infuriating, funny, and helpless!

Today, I would like to take this opportunity to talk to you about [ self-media monetization] , because taking advertisements is one of them.

I recommend you to read two articles before. I believe they will help you better understand monetization within WeChat.

1. Advertising is the most direct way for WeChat authors to monetize

For authors of WeChat public accounts, accepting advertisements is the most direct way to monetize.

On Toutiao, the most direct way to monetize is by relying on content reading and playback volume.

Because on public accounts, the reading volume cannot enjoy direct WeChat sharing unless someone is willing to click on the advertisement at the end.

So if an article on your official account has 5,000 or 10,000 views, but no one clicks on your tail ad, your revenue will be zero.

Therefore, taking commercial advertisements has become the first choice for content creators.

Of course, compared to advertising, content authors actually prefer to sell courses, community memberships, and project memberships themselves because there is little risk.

There are several types of commercial advertisements for public accounts:

• Product promotion advertising: such as brand advertising such as DingTalk, Vipshop, Taobao, and Douyin, but this type of advertising has relatively high requirements on the quality of articles and the number of fans.
• Course Advertisement: Many course training companies, such as Qidian Academy and Sandieke, mainly rely on WeChat public accounts to promote and sell courses, including Kaikeba, which was previously reported to have laid off a large number of employees!
• Product advertising: directly find bloggers to sell fruits, department store products, and even financial products and project franchise products. We find five or six village heads for this type of advertising every day.
• Traffic-generating advertising: For example, recommending a certain person’s WeChat account, project, or several public accounts. This type of advertising helps others to generate traffic.

Most of the posts on the village chief Shili Village’s public account belong to the fourth type, which is to divert traffic to other people’s public accounts and personal WeChat accounts.

2. Can I just write articles without posting advertisements?

Many people hope that the bloggers they follow will always share useful information and happiness with them, but it is best that they never accept advertisements.

Otherwise, comments like this will appear:

See, I knew you would take the advertisement.

Alas, things have changed. They have started selling advertisements.

Start cutting leeks!

How can you accept advertising?

Unfollowed, he's actually selling courses!

Although most people choose to ignore it or not express it directly.

But seeing messages like this still makes me feel helpless.

Can you just write useful information, not take advertisements, and not sell products?

My answer is, of course not.

Otherwise, how would I have the time and energy to share with you here?

Please remember that all bloggers, if you don’t accept advertisements, sell goods, or sell courses, it will definitely disappear.

It’s not so bad for the village chief, after all, he has a job and earns a thousand or two as pocket money.

But for those public accounts that you see with long-term daily updates, or Douyin accounts with great footage, there are four or five teams behind them to support them.

Their goal is to monetize through self-media entrepreneurship, and their only ways to monetize are advertising and selling goods.

No matter whether he advertises directly on the platform or directs traffic to private domains for negotiations and sales, the deal must be done.

3. 10 million public account placements per year

Actually, there is one thing that I am quite curious about, although there is a slight difference in our cognitive differences and social experience.

But why are some people still surprised by the two common social logics of making money: selling goods and taking advertisements?

While everyone is saying that they are poor and want to make money, they are also focusing on why this person wants to take the advertisement.

The village chief is usually lucky and will receive two advertisements of this type in a month. Many people also say that they have often seen similar ones.

In fact, behind this is a huge and continuous public account publishing business.

One is that advertisers arrange their own company employees, use public account query tools such as Xinbang, find bloggers in a certain field, and then negotiate cooperation on advertising placement on public accounts.

One way is to publish your own advertising needs on the public account media platform, and then the bloggers take orders and publish them by themselves. The relevant system will detect changes in data and make settlements.

For example, the village chief took on an advertisement for Lu Jie's personal WeChat some time ago. Their company spends more than 10 million yuan a year on finding bloggers to place advertisements on public accounts, and they have to find at least several thousand bloggers to cooperate with each year.

Think about it, if it doesn’t make money, why would he invest?

For example, crowdfunding advertisements of a blogger named Shao Feng often appear in my official account. He is recommended in almost every issue of the official account. Maybe you have seen him in other places.

I have witnessed with my own eyes the change in the number of readers of his public account from single digits to thousands. He gained fans and readership in this way.

In fact, the logic of content investment on Douyin to gain exposure, increase fans, and conversion is the same not only on official accounts.

You just have to think about why some people can continue to invest until now while others cannot, and where is the difference?

4. How does he make money?

The village chief is here to appeal to all new and old friends of Shili Village WeChat account again:

Think more about how others make money!

• You should think about it, the village chief’s article has only about 1,000 readers, but he can still receive advertisements.
• You should think about why others put personal QR codes and public account traffic ads on public accounts.
• You should think about what the subsequent process is when others do this?

After I added WeChat, how did the other party guide me to pay?

What information was sent to me? Why did they send me information instead of asking me to pay directly?

What is the guidance and conversion logic behind this?

• If my writing gets 500 or 1,000 reads, can I monetize it?
• Can I also learn from others' paid traffic model to make money?
• Why do I see so many bloggers taking similar advertisements? Does it really prove that this model of attracting traffic and realizing monetization is feasible?
• What is wrong with this advertising and traffic generation model? What is the conversion rate? How much does it cost to advertise? Can it be replaced with other products?
• If I want to place an advertisement on a public account, how can I cooperate? What are the channels? How much does it cost?

Aren’t public accounts considered to be on the decline? Why are there still people looking for bloggers to advertise on them?

Ladies and gentlemen, if you see this is your reaction to the village chief’s advertisement, then I can say without flattery that you must be someone who can make money!

Just like when we are browsing headlines or TikTok, we don’t criticize whether what others write is good or whether their opinions are correct.

Instead, think about why he wants to make Tik Tok and write headlines. Can he make money after writing for so long? How does he make money?

Just like in our real life, some people see their fellow villagers buying luxury houses and changing to luxury cars, and they curse in their hearts that this person is so pretentious.

Instead of thinking about how to invite others to your home for a meal, or taking some money to buy a gift, you can go to their house to ask for advice.

Being reluctant to invest, unwilling to learn, and even more unwilling to see others do better than them, this is a common problem among many poor people.

5. I was cheated, you have to be responsible for me

In fact, I am quite cautious when accepting advertisements and launching products.

For example, the advertisements I take are all for traffic generation, which is to add WeChat, follow the public account, and receive free information.

After receiving it, you can cancel or delete it.

This way you don’t have to pay any money and I can still earn some advertising fees.

As well as the electronic report case library and TikTok account case library that I have been promoting, these two paid products of mine are also very simple.

It only costs about 40 or 50 yuan, and you can read reports and cases.

Even if you feel it is inappropriate, there is not much loss.

But for some people, whether they paid 1 yuan or 100 yuan, they feel that they have been ripped off.

You are all adults now. If you still believe in the claims that you can get rich overnight, make money with zero cost, start learning on the same day, and train tens of thousands of apprentices who earn hundreds of thousands of yuan a month, it really has nothing to do with others deceiving you.

But you don’t even have the basic ability to distinguish and judge.

This proves that you are not suitable for any kind of payment. You are suitable to work honestly, make money and keep your wallet.

You should think about why people are willing to read and pay for such simple information and products.

Remember what the village chief has emphasized dozens of times: your common sense is other people's knowledge.

6. There is no absolutely profitable project, and no 100% success

Many people feel that a service is not suitable for them after paying once or twice, so they are afraid to pay again in the future.

You want to learn something real but don't want to spend money, aren't you dreaming?

I hope everyone remembers that there are no absolutely reliable projects, reliable people, or reliable products in this world.

It’s just like when you go to eat at the street or buy things on Taobao. If you don’t buy or eat yourself, how do you know which one is good?

You always stand outside the door watching, or ask others if the food is delicious or cheap.

However, everyone's judgment on what is delicious and their purchasing power for goods are different.

Some people think that any meal under 100 is cheap, but you think that anything over 15 is expensive and that they are taking advantage of you.

People often ask me what projects can make money and have low risks.

In fact, what I said cannot represent you, because my attitude towards making money and my ability to bear risks are different from yours.

I can go three months or even half a year without making any money, and I feel that the risk is small even if I lose 50,000 or 100,000.

But some people think that if they have no income for a week, losing 500 or 1000 is a huge loss.

Therefore, the core of this article is to tell you two things:

1. Think more, complain less, and deny less. Instead, think about how others make money, and what tricks and paths they use.
2. Improve your personal judgment, trial and error, and learning abilities to find projects that suit you.

Making money is not something you hear from others, but something you gain by continuously paying tuition, practicing, failing, and summarizing!

Author: The village chief lives in Shili Village

Source: WeChat public account "Shili Village (ID: shilipxl)"