How to register an individual store on Amazon? What is the process?

More and more businesses are opening stores on the Amazon platform. If you want to open a store here, it is best to understand the relevant procedures. In fact, individuals can also open stores here. Let's learn how to register an individual store on Amazon.

How to register an individual store on Amazon?

Before creating a personal seller account, you need to make sure of three points.

First, it is free to create an Amazon individual seller account. For each product sold, a commission of $0.99 is charged, in addition to a referral fee and a variable closing fee.

Second, it must be made clear that Amazon individual seller accounts cannot use the following functions and rights:

1. In-depth inventory reporting

2. Selling restricted products or products in restricted categories

3. Amazon’s advertising services

4. Run promotions

5. Create product listings in bulk

6. Add multiple users to the sales account

7. Create a new product detail page or modify an existing product detail page

8. Set up shipping rates

Although there seem to be many restrictions, the biggest advantage of a personal seller account is that it basically does not require any upfront investment, or even if there is, it is very little.

The professional seller account is just the opposite. It has a fixed store rental fee of $39.99 per month, as well as commissions and variable settlement fees for each order, but no fixed fee of $0.99.

In addition, professional seller accounts can use Amazon’s advertising features, obtain in-depth inventory reports, carry out promotional activities, and more.

Third, Amazon's individual seller account is a basic seller plan. If the monthly sales of the product do not exceed 40 pieces, then this package plan is more cost-effective, and the seller will not have to pay any additional fees. Once the monthly sales exceed 40 pieces and maintain this trend, you should consider upgrading to a professional seller account.

This is actually a common practice for many new sellers. They first register a personal seller account on Amazon to test the waters and test the demand for their products. After sales go up, they switch to a professional seller account to enjoy the large number of tools, information data provided by Amazon, and have the opportunity to win the Buy Box.

The registration process for an Amazon individual seller account is relatively simple and should take less than an hour to complete. It is recommended that sellers prepare these materials in advance:

1. Seller’s name, business name, and address: Amazon will not disclose the seller’s name, but the business name will be displayed to consumers.

2. Government-issued ID: This is the identification issued by the government to the seller.

3. Contact information: It is recommended that sellers create a separate email address for Amazon business to contact Amazon and consumers directly, and also prepare a business phone number. Blue Ocean Yiguan.com understands that Amazon will verify the seller’s contact information during the registration process of the sales account.

4. Shipping address: If the company address is not the actual shipping address, you need to provide the shipping address information separately

5. Bank account information: used for receiving payment. Amazon settles order payment every 14 days.

6. Tax Identification Number Information: In the United States, sellers can use a social security number or a corporate federal tax number. Of course, you must submit tax information to Amazon and pass verification.

The Amazon platform is developing quite well now. As a cross-border e-commerce platform, more and more merchants are opening stores here. If you want to register a personal store here, you must understand the specific operation procedures.

Recommended reading:

Is 50,000 enough to open a store on Amazon? What do I need to prepare?

How long does it usually take for an Amazon store to turn a profit? Which model is best?

What is the process and cost of opening a store on Amazon? How much money is needed to open a store on Amazon?