Tencent's conscientious app will be shut down, netizens regret: it was so useful...

Tencent has a rich product matrix, ranging from social networking to games, and practical tool applications, such as Tencent File Assistant, which has always been an indispensable assistant for users in their work and daily life. This article will take you to review the convenient functions of Tencent File Assistant, explore the reasons behind its closure, and the far-reaching impact of Tencent's cost reduction and efficiency improvement strategy.

As an Internet giant that started out as a social networking company and grew into a gaming company, Tencent has been constantly criticized for its lack of innovation, but it has been deeply involved in the software industry for many years. In the process, it has also launched a number of conscientious and excellent application tools, such as QQ Video, QQ Mail, Tencent Classroom, Tencent Docs, and the online tool collection website "Bang Xiaomang", etc., covering all aspects of office, study, entertainment, games, and social interaction.

Unfortunately, some of these products have been gradually abandoned by Tencent because they do not have a suitable money-making model. Due to their huge number of users, whenever a Tencent product is to be shut down, there will always be a wave of "my youth is over".

Recently, Tencent File Assistant made a sudden announcement, announcing that the File Assistant WeChat applet and web version will cease operations from October 11, 2024.

Now, the file backup function of File Assistant has been closed. Users can browse and download backed-up files normally before October 11, but can no longer upload or back up new files.

Some friends may feel unfamiliar with Tencent File Assistant. After all, the File Transfer Assistant on WeChat has long become our "personal secretary". We are used to using it to store and transfer files. It is simple, convenient and fast. The official has repeatedly emphasized that there is no privacy leakage problem with the File Transfer Assistant:

Although it is more convenient and its privacy is officially guaranteed, the file transfer assistant also has its unsatisfactory aspects. For example, if the data files transferred by it are not saved in time, they will become expired, which will be embarrassing when you remember to use them.

Tencent File Assistant can easily avoid the problem of expired files being inaccessible.

In the Tencent File Assistant applet, you can see the "WeChat Backup" function. After clicking it, select the chat window where the file is located. The tool will automatically read the backable files in the window. After selection, the backup can be completed.

The backed-up files are stored in the cloud and will not expire. They can be viewed at any time.

In addition to backing up WeChat files, the mini program also supports backing up files in the computer and photos on the mobile phone. In addition, it has many practical functions such as sharing space, collecting files, and file format conversion such as PDF to PPT. However, some functions have limited free times.

Although only 500MB of free storage space is provided to users, it is more than enough to store some files and data.

In general, as a file management tool produced by Tencent, Tencent File Assistant can help us easily realize functions such as uploading, downloading, sharing and previewing files in the WeChat environment, greatly improving work efficiency.

After the shutdown announcement, we can no longer use the file backup function.

In response to this news, netizens expressed their reluctance, and some netizens said that they only knew about this function after it was shut down.

For member users, the official said that a refund channel has been opened. You can go to (Sync Assistant App - Files - Shared Space - Click Announcement - Refund Channel and fill in the account information that needs to be refunded).

The closure of Tencent File Assistant means that everyone needs to find other alternatives to meet the needs of file management and cloud storage. The official recommendation is to download the QQ Sync Assistant App, which can still back up WeChat files normally.

Since 2022, Tencent has been shutting down projects, including the popular QQ Video, QQ Hall, Sogou Search, Tencent Wi-Fi Manager, WeGame, etc. In 2023, Tencent will continue to shut down many of its products, such as Penguin FM, Tencent To-Do, Tencent NOW Live, Tencent Classroom, etc., some of which have been online for more than ten years. Tencent's cost reduction and efficiency improvement have been ridiculed as "cutting down whichever is not profitable."

So after two years of cost reduction and efficiency improvement, what are the results?

Tencent released its 2023 financial report on the 20th of this month, showing that in the fourth quarter of 2023, Tencent's gross profit, operating profit, and net profit growth rates were 25%, 35%, and 44%, respectively, all exceeding revenue growth. For the full year of 2023, Tencent Holdings achieved revenue of 609 billion yuan and full-year non-IFRS net profit of 157.69 billion yuan, a year-on-year increase of 10% and 36%.

Although Tencent's revenue did not grow rapidly from the first quarter to the fourth quarter of 2023, its profits increased greatly, and its gross profit margin and net profit margin reached historical highs, indicating that the results of cost reduction and efficiency improvement were significant.

Whether it was an internal speech in 2022 or the Tencent Annual Meeting in 2024, Ma Huateng proposed reducing costs and increasing efficiency, which has always been Tencent’s main development strategy.

Since the goal is to reduce costs and increase efficiency, it is easy to understand why unprofitable businesses are cut off. It is expected that Tencent will also integrate or shut down some non-core businesses in the future, and focus more resources and energy on other business areas with greater strategic significance or growth potential.