Shopee announces its Double 11 promotion advertising strategy

Shopee announced the advertising methods for the Double 11 promotion. Shopee said that advertising can help sellers accurately attract target customers and overcome traffic bottlenecks. The advertising cost per click is only US$0.02, and the input-output ratio of the promotion advertising is as high as 12 times. In addition, Shopee also launched the Double 11 promotion advertising ranking competition.

According to the latest promotion data survey, the advertising orders of Malaysia, Thailand and Vietnam sites performed outstandingly. The average advertising orders per store in Singapore during the promotion increased five times compared to normal days, which was the most significant performance.

Shopee recommends that if sellers choose "Set Budget" when placing ads, it is recommended that you increase the budget by 3 to 5 times during the promotion period to strive for higher ad clicks. Remember to monitor the budget usage during the promotion period and increase the budget in a timely manner. If you want your ads to be continuously exposed, you can also choose to change the budget to "Unlimited".

In addition, the conversion rate of ads during the Double 11 promotion will increase by 2 to 3 times, so the average bid during the promotion will generally increase. Shopee's advertising manager recommends that sellers increase their click bids during the promotion. The higher the click bid, the more exposure and orders the product can get. Therefore, it is very necessary to increase the product search ad bid by 10% during the promotion.

Shopee has also launched the "Automatically optimize bids on the day of the event" feature, which is only valid within 24 hours on the day of the promotion, and only selected ads with good results will be enabled.

Regarding the Shopee Double 11 promotion advertising ranking competition, the event time for this advertising ranking competition is from November 9th to November 12th, and all Chinese cross-border sellers are eligible to participate.

There are four major competition areas in this advertising competition: Novice Competition Area, Rising Star Competition Area, Star Competition Area, and Big Seller Competition Area. As long as the seller's advertising expenditure reaches the target, or the advertising increment ranks high, there is a chance to win a free advertising bonus of up to US$800.