What is the prospect of Shopee platform? How to operate a store?

Many people are interested in overseas cross-border e-commerce platforms. Some people mentioned Shopee. Cross-border e-commerce has gradually entered the eyes of domestic e-commerce merchants. So what is the prospect of the Shopee platform?

What is the prospect of Shopee platform?

Shopee is a high potential platform with rapid growth. It has a very strong market position in Taiwan and Indonesia. It also has high potential in Malaysia and Thailand. Shopee also has an instant chat function, which makes it very convenient for users to shop and communicate. It is very good in social aspects.

Shopee, a Southeast Asian e-commerce platform, is currently the largest e-commerce platform in Southeast Asia. It currently has eight sites covering Singapore, Malaysia, the Philippines, Taiwan, Indonesia, Thailand, Vietnam and Brazil. According to official statistics, the number of APP downloads has exceeded 200 million. Therefore, sellers joining now is also in line with the trend. From the perspective of target customers, customers are mainly young groups.

How to run a store?

1. Before launching new products, sellers can search for the hot search terms of the products on various sites, add the hot search terms to the product titles, and put the keywords with the highest search volume at the front. If the keywords need to be modified, try to modify them during a period of low traffic to minimize the impact on product rankings. The frequency of changing product titles should not be too high, and the amount of modifications should not be too much, because too many modifications will affect the product search rankings.

2. Although a large variety of products in a store will provide buyers with more choices, most of the products that have not been sold will occupy the store display position, reducing the chances of buyers finding the target products they want to buy. In addition, the Shopee platform will regularly clean up products that have been on the shelves for more than 3 months but have never been sold. Therefore, sellers should choose products with greater potential when adding new products, and clean up products that have not been sold for a long time on their own.

3. Fans are an important source of natural traffic and orders for stores. In the early stages of store operations, increasing fans is a very important operation link. Sellers can actively follow the platform's popular sellers (especially similar categories) and their fans, which will increase the chance of being followed back and increase the store's exposure. At the same time, low-price promotions can also help stores attract traffic and increase the number of fans.

Shopee has a good development prospect. The merchant's operation work is to manage the sales after opening a Shopee store. Merchants who have experience in the platform are actually relatively easier to make Shopee. If you don't have much experience, you need to slowly explore it yourself after opening the store.