7 tips for amateurs to create an account on Xiaohongshu, and tips for creating an account with a single article

If you are a newly created blogger on Xiaohongshu, but the results are not so satisfactory, or you are interested in this, let’s take a look at this article~

How can an amateur become a blogger on Xiaohongshu? To realize the monetization of sideline business, based on our recent experience in setting up accounts, we have summarized 7 tips for amateurs to set up accounts.

1. Simplicity and replicability are the core

It is not recommended for amateurs to shoot videos for Xiaohongshu! Because it takes a long time to shoot and edit a video, it is really not suitable for those who are not good at camera or have little knowledge.

I don’t even recommend doing real shooting, because real shooting also requires set design and color grading, which is really time-consuming.

If you can finalize the draft, do the design; if you can mix and edit, do it. The simpler the better. Don't do something difficult right away. The more difficult it is, the easier it is to go from getting started to giving up in less than 3 days.

When an amateur becomes a blogger, he should put aside the mentality of “I want to create different and good content for the platform”. Innovative topics and covers may not be suitable for you. The topics should not be original and should be borrowed if possible.

Just catch the recent low-fan popular articles and minimize the production cost of each note, use the lowest cost to trial and error, and iterate.

After getting data feedback, we invested in batches. Many of the merchants we know gave us feedback that they just opened an account on Xiaohongshu at first, but they didn’t expect that they could sell goods, and then they focused on selling goods on Xiaohongshu.

2. Abandon Data Anxiety

When I first started using Xiaohongshu, I paid special attention to the number of likes and comments. If the number of likes was less than 100 within half an hour after posting, I would get very nervous, worrying that I had violated the rules. I would quickly use French fries to test it, and finally became a slave to the data.

When creating an account, as long as the system does not remind you of any violations, it’s fine. Even if the background reminds you, it’s okay, just make any necessary adjustments and continue posting.

Being a blogger, on the one hand, you have to comply with the platform rules and not violate them; on the other hand, you have to race against yourself and imitate the topics of low-fan popular articles;

You can also check if there are any improvements to the topic and whether the content can be improved. If you focus on the content we are writing and the content quality is up to standard, you will have a chance on other platforms.

There is no point in worrying about key data, because some note data will come up later. For example, the account that was recently created had no traffic at the beginning, but there was a huge traffic explosion three days later, and finally the single article account was successfully created.

Figure 1: Illustration of the popular notes on Xiaohongshu

3. Keep updating your notes every day

Last year I might have said, don’t update every day, just keep 2-3 articles a week, low updates bring high-quality content.

However, recent observations and practice have revealed that when you first create an account, you should use as much energy as you can and update it daily if you can. Creating an account is like taking a driving test, you have to do it in one go.

Why daily updates?

1. Keep your account active

An account that updates daily can be identified by the system as an active and high-quality account. If the account is not updated for a long time, you will find that the traffic is very slow. Therefore, if you want to have more traffic on your account on Xiaohongshu, insist on updating your account daily to maintain activity.

2. The level of investment in account creation

You get what you sow. If you keep updating daily and devote yourself to Xiaohongshu, you will get corresponding rewards when you pay attention to it.

3. Daily updates to identify operational issues in a timely manner

Daily notes can quickly identify problems with the account and make timely adjustments. If the account is not updated for too long, the data accumulation will be small and it will be difficult to find more problems.

4. Multi-account and multi-platform operation

It is recommended that every blogger on Xiaohongshu distribute the content to Douyin and Zhihu at the same time, especially Douyin. As long as you have 100 followers on Douyin, you can accept advertising.

I think it is the most friendly of all platforms. As long as you create content seriously and have 100 fans, you can take advertisements. Although most of them are replacements in the early stage, as your photography skills improve, you can also make good profits.

Multi-platform operation can better test which platform you are more suitable for. According to our own notes, Xiaohongshu has 500 readers and Douyin has 20,000 readers. Multi-platform distribution is to find a platform that suits you better.

We have already opened 5 accounts in half a month, and we can all start to receive advertisements, and our home has been receiving express deliveries. At present, we are focusing on the field of graphics and texts, which is relatively simple to operate. We can use tools to enlarge the matrix account.

Figure 1: Photo taken by Dewu

Regarding the monetization of Dewu, we also created our own newsboy and community, and sorted out the Dewu matrix monetization SOP, which involves account settings, account positioning, and how to quickly break through 100 fans.

How to connect to advertising? What should we pay attention to when monetizing advertising? We have stepped on the pitfalls that we should step on, so we should avoid them;

5. Four ideas for bloggers to monetize

There are four main ideas for Xiaohongshu bloggers to monetize

The first layer: selling private domains and related services, such as book bloggers selling reading camps or check-in camps, and real estate agents helping clients sell houses, all of which are grafted through their own businesses.

The second level: accept the same type of advertisements, such as pet bloggers , accept related pet products, beauty bloggers , do reviews, pose for photos, really use them, and do it for user evaluation. This is also the most common advertising method on the market, that is, to do brand vertical placement.

Level 3: Purely accept advertising and make notes in batches, from taking pictures, writing copy, to directly reporting notes.

This is a common method used by commercial accounts. For example, we see some beauty review accounts posting one advertisement a day for different brands, with several accounts using the same blogger.

The fourth level: accepting pure reporting advertisements, accepting different categories, such as book bloggers, accepting various types of direct cosmetics advertisements. The cover has a big conflict in tone and poor data, and anyone with a discerning eye can tell it is an advertisement.

Among the above four methods, none of them is better. The key is to find the one that suits you. When you don’t have products and photography skills, business order monetization is more suitable for you. If you have products, it is more suitable for private domain or store. Find the monetization that suits you better.

6. Think more about your peers and make more comparisons

Why can others explode but you can’t? Have you achieved pixel-level imitation?

What we need to do is to pay more attention to details, to look at every word, why did it become popular? Is it the release date? The title? Or the cover?

Remove the problem step by step. Only when you think more about your peers and make more comparisons can you find out where the problem lies.

Study the best status of your peers. You can sense which bloggers in the same field have posted which notes and gained so many followers. Then you can also increase your followers or even more by doing this topic. By studying and comparing more, you can find the gap between you and your peers.

7. Be truly emotional

What is emotion? It is whether you have invested love in being a blogger. This love does not mean that you must get a lot of fans, even if it is around business orders. This love is whether you add your personal experiences and opinions when you write notes.

Even if you are making an explanation video, whether you add some funny jokes when making the video, and whether you add appropriate background music at the turning points, these are all part of emotional investment.

For example, if a blogger writes about practical information, and his peers write out 5 small points, can you give 6 points? This extra point represents the emotion you put in. If you increase it little by little, the traffic of your notes will slowly improve.

Author: Jiang He

WeChat public account: Jianghe Chat Marketing