Sa Dingding, the human CD player, started broadcasting on Douyin, and professional singers "re-debuted" in the live broadcast room

Sa Dingding made her live broadcast debut on Douyin and sang many classic songs, allowing live broadcast users to witness the top singing skills of a professional singer. This phenomenon has attracted the public's attention to the "re-debut" of classic singers through live broadcasts. Let's take a look!

On the evening of April 16, Sa Dingding, a powerful and well-known singer in the Chinese music scene, started her second live broadcast on Douyin.

That night, she sang many popular TV series and film OSTs she created during the live broadcast. The high-quality live broadcast content and excellent live broadcast ability were not only praised by users as very professional, but also made Sa Dingding herself gain countless fans again. Netizens also said that they "earned money" to be able to listen to such a high-quality concert without spending money.

It is reported that 10 days ago, Sa Dingding started her live broadcast debut on Douyin, singing many classic songs such as "All Things Grow" and "Left Hand Pointing to the Moon", allowing users of the live broadcast room to see what the top singing skills of a professional singer are. One user exclaimed: "She can sing god-level high notes with ease, and her strength is so strong that it makes my scalp numb."

Sa Dingding’s entry not only added high-quality live broadcast content to Douyin, but also attracted the public’s attention to the “re-debut” of classic singers through live broadcast.

From the popularity of online concerts to more and more professional singers entering the live broadcast room, we can see that the live broadcast room is becoming the second stage for singers.

1. Sa Dingding starts live streaming on Douyin

"With the left hand holding the earth and the right hand holding the sky, the palm lines cracked with lightning in ten directions, quickly exchanging time for years, three thousand worlds, as if nothing was seen."

On April 6, when she sang "Left Hand Pointing to the Moon", the OST of a popular TV series in 2018, on her first Douyin live show, Sa Dingding probably didn't expect that it would cause netizens to sigh: "I didn't expect that one day I would hear my favorite song in a Douyin live broadcast room."

"Left Hand Pointing to the Moon" is the theme song of the popular costume drama "Ashes of Love", and is also a song with a Zen feel, released in 2018. The song has a range of 3 octaves, combining opera and coloratura soprano singing. It is quite difficult to sing, and has been challenged and covered by many singers on the Internet and in various competitions.

That night, Sa Dingding sang "Pointing to the Moon with the Left Hand" twice, only because the user who came in later left a comment in the comment area saying "I came too late to hear it". Her heavenly voice and effortless high notes made many Douyin users see what the top singing skills of a professional singer are. Afterwards, she also sang many songs in succession, including "All Things Grow", "Flowers Walking Freely", "Night in Ulaanbaatar", "Stars Falling into Sugar", and "Unstained".

This was Sa Dingding's first live performance. She seemed a little nervous at first, but soon got into the groove and performed with ease. "I'm better at singing than speaking. I was a little nervous at first, but I felt relieved when I saw you guys liked my songs so much," said Sa Dingding.

In the live broadcast room, comments such as "Finally I've waited for you", "I'm so impressed by your appearance", and "This scene must have eaten CDs", etc. kept scrolling, cheering and applauding for the arrival of this heavyweight singer.

It is understood that Sa Dingding's live broadcast debut attracted more than 16 million views and 60 million likes. At the same time, this live broadcast also increased Sa Dingding's Douyin account by 320,000 fans, and her current total number of fans is 1.74 million.

On the evening of April 16, Sa Dingding started her second live broadcast on Douyin, with the theme of "Sa Dingding, the singer who is immersed in the drama, sings the OST of film and television dramas". This is a special live broadcast of singing the OST of film and television dramas created by her.

That night, Sa Dingding wore a set of white ancient-style clothes, with her long black hair tied up behind her head. She put a lot of thought into her look. During the live broadcast, Sa Dingding sang OST hits from TV dramas and movies such as "Pointing to the Moon with My Left Hand" and "Stars Falling into Sugar".

Compared with the first live broadcast, Sa Dingding's performance this time was more at ease. She maintained interaction with the audience throughout the whole process while performing professionally, and was praised by users for being "down-to-earth."

Netizens said they had "earned a lot" by being able to listen to celebrity concerts for free in the live broadcast room: "How can I be so lucky to be able to listen to a concert without spending any money, and I even have tickets to the front field."

After the live broadcast, the topic of "Sa Dingding OST Awards" ranked 13th on the Douyin Challenge List.

Sa Dingding has many labels.

She is a very distinctive singer. Since her debut, her music has been unique in her own style. She is China's first "Music Princess" and has won numerous awards. As early as 2007, Sa Dingding became famous with the song "All Things Grow" and appeared on the stage of CCTV Spring Festival Gala many times.

She is also a music director and producer. At the end of 2017, she served as the music director of "Ashes of Love" and created two OSTs that swept the Internet, "Left Hand Pointing to the Moon" and "Unstained". In 2018, she also served as the chief producer and artistic director of the creative stage play "My Little Friend".

In the past, professional singers like her seemed to be very far away from users. It seemed that we could only understand her through every song she sang, and we might not have more knowledge about her personally.

When she appeared in the live broadcast room, the veil between the professional singer and the users was torn down. In the live broadcast room, in addition to singing, she also shared her creative experience with users and chatted with them, which invisibly brought her closer to the users.

"I have been writing songs all these years, but I feel sorry for my die-hard fans because I have less time to write songs."

When asked why she chose to live stream on Douyin, Sa Dingding said that she has been devoted to music creation for many years, and her fans rarely have the opportunity to know her except on stage. Through live streaming, she can show her fans another side of herself, and also learn what kind of music the audience likes through the live streaming room.

It is understood that Sa Dingding will start regular live broadcasts on Douyin in the future.

2. Professional singers flock to live streaming

Live streaming has long become the second stage for many professional singers.

Xinbochang noticed that in addition to Sa Dingding, since the end of 2022, more than 100 well-known singers such as Zheng Yuan, Pang Long, Wang Rong, Cheng Xiang, and Ge Bi Lao Fan have started regular broadcasts on Douyin. They either "re-debuted" in the live broadcast room, taking their acting career to a new level; or they became "popular" with the help of live broadcasts, gained popularity and increased income.

On November 5, 2022, Zheng Yuan, the former "ringtone king", launched his first live show on Douyin, attracting more than 4.77 million users to watch. His "Yuan-style love songs" were sung one after another, pushing the atmosphere of the live broadcast room to a climax again and again. In the subsequent two live broadcasts, the total number of viewers in Zheng Yuan's live broadcast room continued to rise, with the number of viewers for each show exceeding 7.01 million and 11.34 million respectively.

Nowadays, Zheng Yuan regularly broadcasts live every Wednesday and Saturday night, with a total number of viewers exceeding one million. While sharing music, he also continues to attract new audiences.

Pang Long, also a senior in the Chinese music scene, also made his Douyin live broadcast debut on December 18 of the same year. That night, Pang Long sang the classic song "Two Butterflies" that was once a household name. When the familiar melody sounded, many people were reminded of their youthful memories: "When the prelude sounded, my DNA moved."

Pang Long's live broadcast was not planned in a grand manner, but this online debut at home attracted more than 2.2 million online viewers. After the live broadcast, the topic of "Pang Long sings Two Butterflies again after 18 years" quickly climbed to the top 6 of the Douyin hot list that day.

The story of Zheng Yuan and Pang Long's successful comeback on Douyin has allowed the music industry to see an example of "classics never go out of style", and has also allowed the industry to once again feel the tremendous power contained in live streaming .

If it is said that Zheng Yuan and Pang Long and other singers of the older generation achieved "re-debut" on Douyin, then Cheng Xiang and Ge Bi Lao Fan represent the power of the new generation and made a beautiful "comeback" in the live broadcast room.

The talented singer Cheng Xiang is known as a "hit-making machine". Almost every song of hers is well-known, from "The World Is So Big But I Still Met You", "Four Seasons for You", to the recently popular "Possible", almost every song is a regular player on Douyin's popular songs.

However, Cheng Xiang was faced with the situation of "her songs are more popular than she is". She became famous through live broadcasting.

Data shows that Cheng Xiang has held a total of 28 live broadcasts in the past three months, with an average of 1.979 million viewers per show and a maximum of 179,000 people watching online simultaneously for a single show.

Cheng Xiang has also gained a group of fans from different circles. Not long ago, Cheng Xiang appeared on the Douyin Dark Horse List in March according to the statistics of Xinbochang, ranking second on the list with an increase of 2.55 million fans in one month.

It is understood that there are currently more than 100 classic singers who are regularly live streaming on Douyin, including many senior singers in the Chinese music scene and a new generation of outstanding young singers.

For example, Wang Rong, a first-generation singer and dancer, conducts 1-3 live broadcasts on Douyin every week, with the theme of "Taohua Island Concert", and the maximum number of viewers for a single show can exceed 6 million. Fu Disheng and Ren Jing conduct 4 live broadcasts every week, with the maximum number of viewers for a single show reaching 9 million.

3. Professional singers + live broadcast, 1+1>2

In the past two years, many phenomenal online concerts have swept the screen, showing the huge energy of "live broadcast + music track". There is no doubt that the vitality of high-quality music content is infinite. No matter how many years have passed, it can evoke the memories of old users and attract the attention of new users.

However, in the past, singers’ works could only be released on music platforms, and their performances also needed to rely on offline stages. However, classic singers also need to keep pace with the times and seek breakthroughs. At this time, live broadcasting has become the best "second stage".

First of all, live streaming platforms cover a wide range of user groups, and all kinds of singers can find their own audiences. For example, Douyin is now a national-level application, covering a very wide range of people, and its daily active users are still growing.

Secondly, daily live broadcasts are simple and convenient. There is no need to set up a stage. All you need is a headset and a microphone to sing in front of users. Moreover, live broadcasts can also bring you closer to your fans.

Finally, because of the business model of live streaming, the “online gifts” that users pay for live streaming content are actually equivalent to concert tickets, which can help singers generate income.

For professional singers, live streaming allows them to have more display space, opportunities to interact with fans and more avenues for commercial monetization; and for Douyin, professional singers' live streaming can meet users' demand for high-quality live content and increase user activity. The two work "in both directions" and achieve 1+1>2.

Author: Xiaolongguo

Source: WeChat public account "New Broadcasting Field (ID: New_bc)"