What is the difference between Wish's wholesale and boutique products?

Some platforms support multiple store modes, such as the no-source mode and the distribution mode. When opening a store on Wish, you can choose to open a boutique store mode or a distribution mode. What is the difference between Wish distribution and boutique?

Let’s first clarify the differences between high-quality products and mass-market products and the requirements for resources.

The boutique model refers to the segmentation and optimization of products. That is, foreign traders need to search and collect the popular products that have been born in the recent period on the wish e-commerce platform or other e-commerce platforms, and then classify the collected products, screen them after classification, and conduct separate product analysis on the selected products after selection, analyzing the product data and characteristics.

Then we collect domestic products, analyze the collected product data and characteristics, compare foreign hot-selling products with other domestic products, and finally select products that can become hot-selling products. In a word, we take the hot-selling products of foreign e-commerce platforms as examples, and select similar products in our country to promote them as hot-selling products.

Store model: For sellers who use wish stores as their working and operating model, their main work is to select products for distribution, abandon the advertising traffic and precise product selection of the boutique model, and do large-scale distribution. They use a huge number of products to seize the product display page of the e-commerce platform.

Which model is more profitable?

Regarding the comparison of profits, there is no difference between the two, only the question of "suitable or not".

When doing business, we foreign trade people will certainly prefer the model that can make big money. From our introduction to these two models in the previous article, our readers can know that the key to quality lies in precise matching, and the key to distribution is quantity.

If you are a very powerful foreign trade e-commerce company, the boutique model is more profitable and a longer-term business model. But if you are a new small seller, the distribution model can accumulate original traffic for the store. Moreover, Wish's current large-scale distribution model is also the main source of big sales orders.

Therefore, there is no absolute distinction between the above two models. The key lies in which model is more suitable for your current resource allocation. Because there are still many people who use the distribution model to do self-delivery to make orders or use FBA for high-quality products.

In general, Wish boutique is to segment and optimize products, and then select products that can become hot-selling products. The key of distribution is "distribution", which is suitable for novice merchants.