Teach you how to dig out high-profit products from your competitors’ “behavioral paths”!

Competitors are good teachers for us to learn from and draw lessons from. Their behavior paths may also bring us unexpected inspiration. In a fiercely competitive market, how to find high-profit products? It may be helpful to start with the behavior paths of competitors and explore the background of their hot-selling products in depth, which may bring us rich inspiration and ideas.

In this article, we share a special method for finding products with high average order value.

I say “special” because this method of finding products is to analyze the common “loopholes” in competitors’ behavior to uncover the products that our competitors are secretly making.

I divide this article into "Principles" and "Practicality".

Before explaining this method, please allow Teacher Fox to spend a few minutes explaining the principle to everyone.

Because I don’t want to give you a mechanical method. Only when you understand the underlying principles can you use this method flexibly and even extend it to more ways of playing!

Let’s get started…

1. Principle

If you have experience, you should know that most of the time, buying high-unit-customer-price products is not as simple as making decisions on low-unit-customer-price products.

After all, it’s not an expensive product, so even if you buy the wrong one, you won’t suffer too much loss, just like drinking a few less cups of milk tea…

If you buy the wrong product, you will face a greater risk of loss, or a higher sunk cost…

Because from the perspective of life, no one wants to step into a pit, so some people give you advice, and some people help you avoid pitfalls;

From a psychological perspective, the principle of loss aversion states that human nature is to avoid risks because of fear of loss;

So when you need to buy a more expensive product, you will usually search for related content online, look at the relevant product introductions and price-performance ratios, and even read buyer feedback and reviews.

For example, when you buy a refrigerator, air conditioner, laptop, or other items that cost thousands of dollars, you will search online first because you want to avoid risks.

Of course, I don’t recommend you to make this kind of standard products, but since human nature has the need to avoid risks, merchants will also "deliberately" create corresponding content to help customers "avoid pitfalls";

Because for businesses, publishing this kind of content:

One is to attract more people and close more deals;

The second is to spread the source of trust and increase trust;

Based on this principle, when a business wants to launch a product, it is nothing more than "implanting the product in the content" in order to attract more people to the content and build trust at the same time...

In short, the ultimate goal of this series of actions is to attract more traffic and close more deals with customers.

This is a "common" action that most big guys who make high-priced products will do.

Based on this commonality principle, we can find some clues about potential high-profit products!

At this point, some students with high comprehension should have suddenly realized it. Next, Teacher Fox will explain the operation ideas in detail.

2. Practical operation

The above analysis shows why some big players with high customer price would do such operations;

Following this "common" operation, we have grasped a main line, which is: embedding products into content.

Now that we have found the "main line" with a handle, we need to think about three questions:

1. What are the content platforms?

2. How to find products with high profits?

2. How to judge whether a product is extremely profitable?

Let’s solve them one by one.

1. What are the content platforms?

There are actually a lot of content platforms at present, but there are usually only a few places that can publish products and content.

For example: Xiaomoushu, Mouyin, Moushou, Gongmouhao, Mouhu, etc.

There are also some places such as Tieba, Taobao Live, and Ban, etc. Although you can also post content about products, the purchasing desire of people in these places is not very high. But you can still study them when your time permits.

When looking for inspiration in daily life, you can focus on the above popular platforms, and the probability of finding good products will be higher.

2. How to find products with high profits?

Because some products and content are relatively sensitive, Teacher Fox will temporarily use public accounts as examples here.

First open Sogou WeChat search and enter the keywords of the field you want to work in, or any questions you can think of.

For example: What to do if children are often sleepy? Children have no interest in studying, study pressure relief, concentration assistance, children with ADHD...

There are many similar keywords. Use your imagination. If you really can’t think of any, use a requirements table to help.

Here I use "children's athlete's foot" as an example;

A series of drop-down words will appear in the drop-down box. I chose the long-tail word "What is the most effective way to treat athlete's foot in children?"

On the article page of the search results, I randomly browsed a few articles and found a Chinese medicine product called "XX Antibacterial Care Solution", which was also recruiting agents.

At this point, a few conclusions popped into my mind:

1. If you can recruit agents, it means your product has high profits. Otherwise, agents would not work with you if there is not enough profit, right?

2. When it comes to children’s illnesses, parents are more concerned about safety, so traditional Chinese medicine + precious medicinal materials is a very good concept.

3. This type of product can be sprayed on feet or shoes. As long as it works, you will naturally repurchase it after using it;

4. If the product is successfully tested, you can also recruit agents and collect agency fees. If you are qualified, you can also OEM...

At this time, go to 1688 to search and verify.

Seeing this price, the general direction can basically be determined.

I believe that those who understand already know how to do it.

Next, you just need to make a product introduction and then sell it on different platforms. It is easy to make money from the information asymmetry.

Of course, sales is just the basic way to play. For advanced gameplay, you can plan a sales path and use this product as a lead. The specific process will be shared through internal materials later, so I won’t explain it in detail here.

In the same way, you can search for other related pain points and products. You can find a lot of pain points in the demand table. You can also search for a certain type of product words, and you will find a lot of other surrounding product inspirations.

Another example: How to train children to concentrate

I found a product in someone else's content and checked it on Taobao. I found that it can be developed into a set of products, a combination of music and courses.

Don’t be fooled by the store’s low sales volume; the profits from their private domain may be beyond your imagination!

When looking at a product, you may only see the product itself, while others may see something beyond the product. This is the so-called level of "seeing a mountain as not a mountain".

So using the same method, you can approach it from multiple angles and find many different needs. That’s all for now!

As long as you can understand the above ideas, you can also find a lot of inspiration for high-profit products in popular places such as short video platforms and text content platforms. I won’t go into details here!

3. How to judge whether a product is extremely profitable?

Many people may say that it is very simple to judge whether a product is extremely profitable. Just subtract the sales price on Taobao from the purchase price...

Yes, on the surface, it is not wrong.

Compare the prices on Taobao and 1688. If the price on Taobao is higher than the price on 1688, and much higher, it means huge profits...

But I want to say that this is the most basic method of judgment. If you only have this kind of thinking, it will be difficult for you to find truly profitable products because your brain is "anchored".

Because there is very little information gap on these e-commerce platforms now, if you compare them based on this idea, you will find that most products seem to have a profit of only about 10%-30%. Can you still do it?

My answer is: Yes!

This involves another kind of thinking: value judgment thinking!

That is to say, the pricing of a product does not depend on how much it costs or how much it sells for on a certain platform.

Rather, it is:

1. Is this product really useful to consumers and can it really help consumers?

2. Can you shape the value of this product?

Conclusion

1. If you can summarize or discover some "fixed" behaviors and regular actions of your competitors, you can dig out a series of value chains from them. In this article, I just gave you an example. In fact, there can be more extensions. You can try to understand more on your own;

2. When searching for categories, the keywords you can think of are very important. Sometimes our imagination or cognitive scope is limited, so we can use some auxiliary methods to find keyword inspiration.

3. In the examples given in the article, because some of the content and keywords are not easy to display, Mr. Fox only gives you inspiration from the perspective of common e-commerce thinking. In fact, there are many ways to find products. Moreover, when you find products and inspiration, there are many dimensions to cut in, such as knowledge payment, short video sales, personal IP, etc. Each way of selling products can be divided into many subdivided ways.

4. After you find the product, you need to think outside of e-commerce. Whether a product can be sold at a high price depends largely on your perception of the product's value and your ability to price the product. If you want to improve these two abilities, you can read more books on psychology or my previous articles.